Online Advertising Beyond SEO: Pay Per Click Advertising
While SEO is an effective strategy in online marketing, it is but one piece in an overall digital marketing campaign. Consider those customers who use search terms that haven’t been considered, who haven’t searched for a product or service, or who might bite when given bait in the form of pay per click advertising. These ads work to direct traffic to your website, and you’ll pay only when you know the posting has resulted in interest.